Business news is a broad category of journalism that covers the financial and commercial activities and changes that affect people in society. It covers everything from company mergers to quarterly earnings reports to new products and services.
The key to writing effective business news is to make sure that you understand your audience. Most publications have a clear target demographic, and it can be narrowed down further based on the topic of the article. For example, a story about zoning laws in a commercial district will be most relevant to those who live and work in that area. Using keywords and active voice can help you grab attention and engage readers in your piece.
It is also important to find ways to make your article stand out from the rest of the crowd. You can do this by creating infographics that highlight statistics or by incorporating video clips of business events. It can also be helpful to include quotes from experts or business leaders directly related to the news item.
Many people read business news articles for the opinions of others, and it is important to include quotations in your stories to reinforce your points. The best sources for these quotes are neutral experts with no stake in the results of the news, but public officials, corporate representatives and citizen watchdog groups can also add perspective to a business story. Be sure to attribute these quotes properly to maintain transparency and build trust with your audience.