International trade has always been influenced by dynamic changes in economic policies, technology and consumer behavior. Recent trends represent significant shifts that could impact how countries interact in global markets. One of the most important trends is the increasing use of digital technology in commerce. International e-commerce has grown rapidly, with platforms such as Alibaba and Amazon facilitating cross-border transactions. Digitalization allows small businesses to access global markets, reducing barriers to entry and transaction costs. Additionally, the use of blockchain technology to ensure security and transparency in supply chains is increasing. Furthermore, sustainability is becoming a major focus in international trade. Consumers are increasingly choosing environmentally friendly and ethical products. This forces companies to adopt more sustainable practices, from raw material sourcing to packaging. Countries are also implementing strict regulations to support responsible trade, such as implementing carbon taxes and higher environmental standards. Then, global competition is also getting tougher, especially among developing countries. Countries such as Vietnam and India are increasingly taking on the role of alternative manufacturing hubs for companies looking to reduce dependence on China. With cheaper production facilities and supportive government policies, these countries promise attractive investment opportunities for foreign companies. Another striking trend is the adoption of protectionism. As geopolitical tensions rise and economic policies shift, many countries are strengthening protectionist measures. The introduction of new tariffs and import restrictions became more common, with the aim of protecting local industry from perceived detrimental international competition. This can create challenges for companies operating globally. In addition, supply chain diversification is becoming increasingly important on the company’s agenda. The COVID-19 pandemic exposed vulnerabilities in global supply chains, pushing companies to seek alternative sources and spreading risk. Many are now choosing to stay close to their primary markets to be more agile in responding to changing demand. Innovation in logistics also plays a big role in international trade. Companies are adopting automation and smart delivery solutions to increase efficiency. The use of drones and autonomous vehicles is starting to be introduced to speed up deliveries and reduce transportation costs. This has a direct impact on customer satisfaction and changes the way goods move between countries. Foreign direct investment (FDI) trends are also undergoing a transformation, with investors increasingly interested in the technology and innovation sectors. These investments are not only limited to physical infrastructure, but also in intellectual capital and research, indicating a shift in global investment focus. In addition, the government introduced incentives to attract FDI, in the hope of creating jobs and encouraging economic growth. Demographic shifts are another trend. Millennials and Gen Z are now the main consumers who have different preferences and values. They value transparency, social justice, and products that add value. This encourages companies to respond quickly to changing market demands. With various factors contributing to this dynamic, it is important for market participants to stay abreast of the latest developments in international trade. A deep understanding of these trends can provide better strategies for competing globally.