A report is a written document that includes all the facts about a particular topic or event. A well-crafted report can make a huge difference in your PR strategy as it generates positive sentiment for your brand among your target audience. However, a good report needs extensive research to provide accurate and detailed information. This is especially true for an exclusive report.
An exclusive report is news that doesn’t appear in any other media outlets or publications, whether the story is embargoed or not. It’s a way to give a single journalist or outlet first dibs on a piece of news, which makes the news they report all the more valuable to their readers.
Pitching an exclusive to a journalist or publication sends the message that you’re willing to invest in building rapport and a lasting relationship with them. It can also help revitalize a floundering announcement that might otherwise be lost in the din of countless other PR pitches that are sent out at the same time.
While the pros of an exclusive are numerous, there are also a few cons that you need to consider before deciding whether or not this type of pitch is right for your news. One major con is that if you offer an exclusive to one journalist and they pass on the news or change their minds last minute, then you’ve burned that reporter. That means they may be less likely to work with you in the future.